Whole Foods Market | Earthlings
April is Earth Month, a time of year when most companies roll out their generic "go green" campaigns. Whole Foods Market approached us to disrupt the greenwashing status quo, with a memorable month long activation. Check out the site at http://earthlingmonth.com/.
Role: Concept, Writer
Our campaign shifted the focus of Earth Month to the sustainable subculture who help preserve it: the Earthlings. Adopting a sci-fi tone of voice, we developed an integrated campaign to celebrate this alien race in-store, online and beyond.
Retail, broadcast, social, even a talking pineapple directed people to EarthlingMonth.com – the hub for Earthlings to share tips, pics and stories of this planet we call home.