Kevin Walsh
Copywriter
T-Mobile | Jump! On Demand
To introduce JUMP! On Demand, the world's first phones-on-demand service, we created a self-aware campaign starring Joel McHale that included Television, Pre-Roll and Social content. Joel McHale called my jokes "Not terrible."
Role: Concept, Writer
Built for Facebook, where videos auto-play on mute, this spot rewards viewers who turn the sound on.
Whether it's a :15 pre-roll video or a 2 year phone contract, waiting sucks.
Another piece of feed-clogging "branded content".
And this one was all Joel.
As seen in Adweek and Agency Spy... twice. We even got this high praise from one Redditor...
