T-Mobile | Jump! On Demand

T-Mobile | Jump! On Demand

To introduce JUMP! On Demand, the world's first phones-on-demand service, we created a self-aware campaign starring Joel McHale that included Television, Pre-Roll and Social content. Joel McHale called my jokes "Not terrible."

Role: Concept, Writer

Built for Facebook, where videos auto-play on mute, this spot rewards viewers who turn the sound on.

Whether it's a :15 pre-roll video or a 2 year phone contract, waiting sucks.

Another piece of feed-clogging "branded content".

And this one was all Joel.

As seen in Adweek and Agency Spy... twice. We even got this high praise from one Redditor...