Father Nature | Superbowl Pitch
To launch the Kia Niro, the first-ever hybrid crossover, we wanted to go big. This isn't you typical hybrid, and it certainly isn't some sickly Prius. So we created Father Nature, a character that represents everything badass about nature. Lightning, twisters, scorpions, etc. Of course we envisioned Ice Cube in the role.
Making the Moment Count
We partnered with a parenting blog and Mario Lopez to create a series of short, family-friendly demons of the new Kia Sedona.