Things Aren't Always What They Seem | Music Video
With the launch of the new IE, Microsoft – at long last – entered the world of modern browsers. But the Internet Explorer name has a lot of baggage with it. Thoughts of pop-ups and malware make even the least tech-savvy person cringe. To help change the perception that IE is still bad, we created a music video tackling some of life's misconceptions.
Role: Concept, Songwriter
Not Your Father's Browser | Vine Series
The new IE is so different – it's barely even related to Internet Explorer 6! For two weeks, IE infiltrated Vine with the story of a father and son browser who couldn’t be less alike.
The campaign garnered quite a response from tech blogs like The Verge – plus countless likes, favorites and retweets across Vine and Twitter.
Role: Concept, Writer
Meet.ie | Developer Site
The consumer story is only half the battle. To rally developers around optimizing experiences for Internet Explorer, we created an interactive site to showcase IE's modern features.