Flirt with a new Running Shoe | Snapchat Campaign
To introduce high school runners to the Brooks brand, we decided to speak to them in their own language... Snapchat. At the Mt Sac invitational, we tempted runners to flirt with a new running shoe, by actually flirting with them. We also organized a Snapchat scavenger hunt, hiding swag throughout the event and driving people to the Brooks booth.
Glycerin Launch | Site + Display
Brooks claimed their newest shoe felt like "running in the clouds". So we a tourism campaign for Cloud Landing, the most deluxe resort for your feet. Sandals Resorts are great, but you can't run in sandals. For runners, Glycerin is the definition of all-inclusive.
The Holiday Marathon | Social Campaign
Brooks knows the holidays aren't a sprint, they're a marathon. In social, we created the Coach on a Couch – a custom Elf of a Shelf to keep runners motivated all season long..